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VIDEO: Darrell Bricker and the Global Energy Pulse survey

Ipsos Public Affairs CEO discusses international survey that found Canada the world's preferred country to import oil and natural gas from.

The Global Energy Pulse is a survey conducted by Ipsos Global Public Affairs that asks people around the world about their perceptions of oil and natural gas as an energy source. One of the key findings from the survey is that Canada ranked first out of 11 oil and gas producing nations as the country people preferred to import oil and natural gas from. 

Ipsos Global Public Affairs CEO Darrell Bricker presented the survey findings at an Economic Club of Canada luncheon held in Toronto in December 2017. Context caught up with Bricker at the luncheon and asked him about the survey and what it means for Canada. 

Learn more about the Global Energy Pulse survey:

- Infographic

- Article

- Access the full report at

Video Transcript:

Hi, I’m Darrell Bricker; I am the CEO of Ipsos Global Public Affairs. We’re the largest public opinion research company in the world. We’re active in 35 countries and we do more social research and public opinion research than anybody.

What is the Global Energy Pulse Survey?

The Global Energy Pulse Survey is the first time anybody’s ever conducted a major review of what the world’s citizens think about the energy future. We interviewed people in 32 countries – in fact, 22,000 people in 32 countries – and that’s why this is probably the world’s benchmark in how people feel about the energy future.

What insights were you hoping to gain from the survey?

There’s a lot of elite conversation right now about what people think about our energy future. You have a lot of activists on both sides of this issue that are very loud. What we don’t hear an awful lot from though, is the regular person, the person whose life is going to be affected by the decisions that we make, so what this survey was designed to do was to get at that.

Canada ranked #1 in terms of where people around the world would prefer to get their oil and gas from. Why do you think that is?

I think there are two reasons for that. One of them is that Canada’s reputation in the world right now in every survey that you take a look at, is really, really high. That’s associated with the new government that quite frankly has a very good profile in the world right now with Prime Minister Trudeau, so people are feeling good about Canada. But the second thing is, Canada is seen, when you go out and interview people about what are the attributes they really associate with Canada, one of them is a really strong, clean natural environment. So the expectation then is that somebody who cares a lot about something like that will produce oil and gas in the most responsible way. There’s a sense then that Canada is not only a good country to do business with, it’s also a country that will produce oil and gas in a way that’s best for the Earth.

What does this mean for Canada? Could it translate into exports and real prosperity for Canadians?

It absolutely means a lot for Canada. When we take a look at what people think of, for example, about expanding international trade, there’s a lot of support for that. But also there is going to be a need to have a diversity of energy sources going into the future. Oil and gas is going to be a big part of it because only a third of the people that we interviewed actually thought that it wouldn’t be part of their lives within the next 10 years. So there’s going to be an expanding demand for oil and gas, people are going to be looking for those ethical sources, and most importantly they’re going to be looking at a place like Canada to be a leader in this space.

Anything else from the survey Canadians should be aware of?

I think one of the biggest things that came out of the survey was that there are so many people that have questions that they want to have answered about the future of energy. While I said before that there are people who have strong views on both polarities here, the majority of the population – worldwide – has a lot of questions that they need to have answered. They’re not really sure, so the opportunity there to engage in a dialogue with the world about Canadian oil and gas is very high. The opportunity here is for Canada to present itself as the responsible, global supplier of oil and gas, and that’s a big opportunity for us economically.

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